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Making financial services more dementia friendly

Posted on 30/10/2013

People with dementia may find it hard to use banks and financial services, which is why Lloyds Banking Group and Alzheimer’s Society have released a guide to help banks and insurers to make the process easier for those with the condition.

The ‘Dementia-friendly financial services charter’ has been written to help banks, building societies, insurance companies and other financial providers, understand and respond to the needs of their customers. This is so that people with dementia can maintain access to their finances ad remain independent.

The charter includes such measures as having a Dementia Champion in each branch, as well as offering customers more choice over how they are dealt with by the company, for example, having their account flagged with their condition so that staff can respond to their needs.

This has been backed up by a training programme developed by Lloyds Banking Group to help staff understand the sort of problems that people with dementia might face and how they can help.

If you would like to find out more about this charter and the people involved, then you can read the full release here

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